BACKGROUND :T&G Global (originally Turners and Growers) was born in New Zealand over 120 years ago. Today, they are a truly global business that produces some of the world’s safest fresh fruit and vegetables.
T&G were looking to activate their super premium apple brand Jazz via in-store tastings in retailers across China to increase sales and build brand equity.
APPROACH:We hired our own team of Brand Ambassadors, trained them and used them to conduct in-store tastings in our key accounts to boost sales and grow brand recognition during season. We created our own social media accounts to promote the brands and generate the content our key accounts were asking for. We also ran cross-promotions with fitness studios and healthy foodie festivals to grow brand awareness and gain consumer insights.
RESULTS:Increased sales, 'on brand' collateral and consistent messaging and a stronger brand position.
