BACKGROUND:Grow the NZ relationship with city'super by supporting them to run an NZ promotion in 3 city'super stores in Shanghai. Create new product listings for NZ products and increase sales of existing SKUs.
APPROACH:A two-week instore promotion "Taste NZ Tour" whereby consumers picked up an NZ passport at the entrance and toured city'super to try the NZ products in each section, gaining a stamp for each category they visited in order to win prizes.
RESULT:A 500% increase in sales across the period, 3 new brand listings and a very happy city'super keen to collaborate on future projects.
