A fantastic activation activity for Australian Plum brand Croc Eggs. On 6th January 2020 we all headed to Jiangnan wholesale fruit market...
Fisher and Paykel were holding a coorperate event at NZ Central in Shanghai and needed an agency who could design, plan and execute for them. The event coincided with the Design Shanghai exhibition where the client had been showcasing so keeping a stylish, clean image was key for the brand. For their event, they called for a luxury finish with slick operation, plus a menu featuring NZ products and wine.
Aussie plums brand "Croc Eggs" caused a stir in City Super last Saturday, parents and kids came together to learn two new recipes from local Pastry chef, both using juicy golden plums. Kids were busy decorating cookies while the adults did the technical stuff. The result was yummy Meringue cakes and dinosaur cookies to take home!
For Envy, we conducted tasting demos in 5 city super stores. We custom made 5 huge Envy Christmas which were very popular, store managers loved them and we got prime position in the supermarket, without paying.
New Zealand Week is about all things Kiwi. The platform connects NZ Food and beverage exporters and channel partners in China together in a week of celebration.
Brands work with restaurants, supermarkets and hotels to run special menus and events using NZ products.
When Avanza Avocados landed in China, TBA led a project to conduct tastings in supermarkets in Shanghai. Our team of BA's came together to take part in a training session to learn about all things avocado.
NZ Week China; 10 days, 5 Chinese cities, 40 NZ brands, 20 F&B chains, 16 events... Thanks to partners, sponsors, chefs, performers and everyone who ate, danced and drank their way through the week!
