SOFT DATA
TMALL is the most visited business to consumer platform enabling businesses world-wide to reach China's vast and growing consumer market. Tmall provides a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. Mainly used on the mobile app, TMALL is a branch of Taobao marketplace and in 2011 developed its independent platform. Amount of Imported/Local products is 50/50. TMALL's B2C model allows brands/vendors to create their own store front within the app, fees are high and hitting TMALL annual sales targets can be a challenge. Being successful on this platform requires an excellent on-the ground operation team as well as constant commitment and responsiveness to TMALL's marketing and promotions team. The language used is Chinese.
Tmall Global, is a dominant cross-border ecommerce platform, which allows the international businesses with no physical presence in mainland China. The aim of Tmall Global is to source the latest and most popular overseas products for Chinese consumers and help the overseas vendors capture Chinese consumers' booming appetite for imported products.
