TANG PALACE HOLDINGS / 唐宫

MAIN BRANDS IN CHINA

HARD DATA

NUMBERS

TOTAL OUTLETS64
TANG PALACE SEAFOOD12
TANG PALACE18
> PEPPER LUNCH15
SOCIAL PLACE5

COMPANY DETAILS

AVG SPEND PER HEADRMB 140
ORIGINChina
FOUNDED1992
LISTEDListed (HKG: 1181)
WEBSITEwww.tanggong.cn
REGIONAL HQChina
CHINA HQShenzhen
FOUNDERMr YIP Shu Ming
CEO (CHINA)WEN, Peihe

SOFT DATA

Tang Palace is focused on Yum Cha and Cantonese dining with a significant business in banquet catering. Famous for their ‘first class seafood’ and with a promise of quality products, all tested in their central raw food plant in Shanghai. Their reputation for quality is such that there’s often a 5-30min wait for a table throughout the day - no small feat considering their large venues. Tang Palace has shifted their cuisine focus to the general public and younger generations in existing brands, with more on-trend healthy cooking styles and light meals. Their intrigue for the casual dining sector has also seen swift development in their newer brands, such as “Pepper Lunch”.

ANALYSIS AND PURCHASING INSIGHTS

  • They are big into live seafood, many of the restaurants have live seafood tanks. Live lobster is somewhat a signature product for them.
  • Purchasing process can be complicated and time consuming.
  • Tang Palace Group has 20 restaurants in Beijing, 16 restaurants in Shanghai, 8 restauraunts in Shenzhen, 3 restaurants in Hong Kong and some other restaurants in Tianjin, Chengdu, Hangzhou, Suzhou and Dongguan.

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