SOFT DATA
Pacific Coffee was born in Hong Kong in 1992 and is the only coffee chain brand owned by China Resources. Pacific coffee has ambitious expansion plans in China, revamping its logo and motto “The cup, the thought, my way”. While their core offering is retail, Pacific Coffee also have delivery options and a catering service. Pacific Coffee bases some of its success on a blend of East and West and innovative product offerings. In addition to lattes, Pacific Coffee offers unique beverages such as coffee mixed with baijiu, and as well as croissants, their food menu includes dumplings wrapped in leaves and steamed - hoping this combined offer will differentiate them from purely Western chains.
