SOFT DATA
Hai DiLao combines a traditional Sichuan style hot pot culture with a modern dining experience, training their zealously attentive wait staff to run a tight ship. They have achieved global success, popularity and a raft of awards and recognition as a top venue for authentic and quality hot pot.
The company now has 4 modern distribution centre, one soup base factory and one lamb factory. They directly purchase food materials from origin countries since 2015.
They share the same goals of “compound and larger scale purchasing, mechanized producing, standardized warehousing and modernized distributing.” Hot pot as a category have performed very well in recent years, with revenue of 26.56 billion RMB in 2019 financial report. an increase of 56.5% year -on -year. and net profit of 2.35 billion RMB. an increase of 42.3% year-on-year.
They are the most profitable due to low labour costs, raw materials and use of fuel. Hai Di Lao built their own delivery system instead of relying on the third party delivery company, intending to form a O2O business type.
