Fisherman’s Village / 渔民新村

MAIN BRANDS IN CHINA

HARD DATA

NUMBERS

TOTAL OUTLETS22
FISHER'S VILLAGE12
HONG XING6
DONG JIANG1

COMPANY DETAILS

AVG SPEND PER HEADRMB 270
ORIGINChina
FOUNDED1990
LISTEDPrivate
REGIONAL HQGuangzhou
CHINA HQGuangzhou
FOUNDERMr LI Yonghui
CEOMr LI Yongxing

SOFT DATA

'Fisher's Village is the largest Cantonese fine-dining restaurant chain in Guangzhou, with a total restaurant area of around 200,000 square meters. Famous for their live seafoods, including live lobsters, crabs, abalones, oysters, mussels, eels and so on. Fisher's Village has 20 restaurants in Guangzhou, 1 restaurant in Shanghai and 1 restaurant in Nanjing.

ANALYSIS AND PURCHASING INIGHTS

  • Seafood accounts for over 50% of the sales revenue of Fisher's Village restaurant chain. All restaurants have large seafood tanks.
  • Live & chilled seafood, frozen beef are important products for Fisher's Village.
  • Except frozen toothfish, Fisher's Village is not so interested in other frozen fish.

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