SUBWAY / 赛百味

MENU ITEMS

HARD DATA

NUMBERS

TOTAL OUTLETS530

COMPANY DETAILS

AVG SPEND PER HEADRMB 25
ORIGINConnecticut, US
FOUNDED1965
LISTEDPrivate
WEBSITEwww.subway.com.cn
REGIONAL HQConnecticut, US
CHINA HQShanghai
FOUNDERFred Deluca
CEO Trevor Haynes

SOFT DATA

In 1965, Fred Deluca and Dr. Peter Buck opened their first submarine sandwaich shop in Bridgeport, Connecticut. 30 years later, they entered the China market. Subway’s core product is the submarine sandwich. In addition to these, the chain also sells wraps, salad, paninis, and baked goods (including cookies, doughnuts, and muffins).

Out of all the Subway Restaurants, there is only one company-owned unit. It’s operated as a testing facility by their Research and Development Department. All the rest are franchises.

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