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The Singaporean Bakery BreadTalk may fit into the ‘Bakery’ category, but don’t expect any sour-dough, lamingtons or sausage rolls. They are a classic example of the ‘Chinesified’ bakery, stocked with shiny golden bread treats with indistinguishable fillings, such as their top selling ‘pork floss rolls’ (top left). BreadTalk interiors are comparatively urban, with clean cut glass accented with orange and a signature see-through kitchen to emphasize that their products are ‘hand-crafted.’
Founder and CEO George keeps the chain ahead of the game with his known entrepreneurial spirit and creativity; they recently joined the Disney bandwagon with an exclusive Spiderman range of baked treats, while conversely offering new healthy options such as their natural yeast bread series including a chia seed toast. The Breadtalk group brand portfolio comprises BreadTalk®, Toast Box, Food Republic, Din Tai Fung, The Icing Room, Bread Society, RamenPlay, Thye Moh Chan and Carl’s Jr. in China totalling 914 F&B outlets across Singapore, China, Hong Kong, Indonesia and Thailand.
