SOFT DATA
Paris Baguette is the top baking brand of Korea’s oldest food company, SPC Group, South Korea. The company currently has about 3700 stores throughout the world including China (The three municipality cities of Shanghai, Beijing and Tianjin plus Chengdu City) and multiple stores in the provinces of Jiangsu, Zhejiang and Hebei. Paris Baguette is mainly engaged in making authentic French bread, fresh sandwiches, delicious cake, and pure coffee. There are more than 300 stores in China predominately focused on tier-1 cites and selected tier-2 cities. In 2019, SPC, the parent compnay of Paris Baguette invested in Tianjin to build a modern factory manufacturing pastry and bread with daily capacity of over 1.5 million pieces of over 400 different varieties.