Beijing Hualian Group / 北京华联综合超市股份有限公司

MAIN BRANDS IN CHINA

HARD DATA

NUMBERS

TOTAL OUTLETS166
BHG LIFESTYLE149
BHG MARKET PLACE11
BHG MALL6

COMPANY DETAILS

RETAIL SALES REVENUECNY 10 billion
ORIGINChina
FOUNDED1996
LISTEDListed SHE: 600361
WEBSITEen.beijing-hualian.com
REGIONAL HQBeijing
CHINA HQBeijing
FOUNDERN/A
CEO Ji Xiao'an

SOFT DATA

Beijing based BHG (“Be Here for Good things) owns and operates 160 Grocery Stores across 48 Chinese cities as well as a chain of hypermarkets, department stores and commercial properties in China. Their Market Place branch is a high-end supermarket, catering to foreigners and locals who seek high quality and imported products. Their network is vast in Beijing and Northern regions, but they have no outlets in the Eastern cities such as Shanghai.
br> BHG Lifestyle are committed to high quality, low-price and varied assortments in the food and general merchandise categories. It is also committed to strong in-store customer service. The company has built up its own produce base and fresh food processing and distribution center to satisfy our customer with fresh and healthy product choices.

Beijing Hualian Shinong Trading Co. Ltd is the to leading the importing and global sourcing for Beijing Hualian group which including to do OEM brand for Beijing Hualian Shinong brand and export back into China and sell in their stores. They are also the international sourcing team working with the domestic procurement team.

ANALYSIS & PURCHASING INSIGHTS

  • BHG has invested heavily in their own 82,000sqm Retail Innovation Center in Beijing with a focus on improving Shopper-based experiences through research and innovation.
  • BHG have their own produce base and fresh food processing and distribution center as well as their own centralised procurement network.

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