Tribal Brands Asia

MAIN BRANDS IN CHINA

HARD DATA

NUMBERS

TOTAL OUTLETS59
SHANGRI LA53
KERRY HOTEL2
TRADERS2
HOTEL JEN2

COMPANY DETAILS

ORIGINSingapore
FOUNDED1971
LISTEDListed HKEX
WEBSITEwww.shangri-la.com
REGIONAL HQHong Kong
CHINA HQShanghai
FOUNDERGuo, Henian
CEO Lim Beng Chee

SOFT DATA

Founded by the richest family in Asia - the Kuoks - the Shangri-La group boasts to be the number one luxury hotel group in the region and they conduct business as such. Their range of hotels are in the super-luxury category for price, food & beverage offerings and décors. ‘The Shang’ as it’s nicknamed is a listing that premium brands from all over the world strive to get。The hotels prefer unique and innovative products that add value to their already high level of product and service. The group has one of the highest F&B revenues in China (on a per ticket basis).

ANALYSIS & PURCHASING INSIGHTS

Purchasing system for Shangri-La is probably the most flexible out of all the hotel groups, if a hotel or outlet wants a particular unique product, the group makes it possible to bring it on fairly easily. If the product is commodity or generic, a group deal conversation is normally required, including potential barriers.
They love unique and innovative products that add value to their already high level of product and service. They may ask for an exclusive deal so be ready for that. The group has one of the highest F&B revenues in China (on a per ticket basis) so an exclusive may not be a bad thing for the right situation. If you are in that situation then ask them to provide some forecasts.
The Shangri-La builds their menu using Check EAM software, your product needs to have a unique code loaded onto this platform to even be considered for a dish, so this is the first step to getting a foot in the door

SHANGRI-LA / 香格里拉酒店集团