SOFT DATA
The 6th biggest hotel group in the world, Accor has 3,792 hotels across over 100 countries, representing diverse brands, from budget and economy lodgings to luxurious abodes in exotic locations as both a hotel operator and franchisor, and a hotel owner and investor. Accor is very much a modern European group with most of their hotels in the Euro-zone. They are one of the few groups with a serious set of KPIs around reducing energy consumption, water and pollution. They also focus on and track ecoconception, biodiversity and support of local buying and fair trade with their “PLANET 21” program. They have a strong marketplace and loyalty program Le Club AccorHotels.
Accor has been rapidly expanding in China over in recent years, particularly after their strategic alliance with Huahzu (China Lodging).
