SOFT DATA
Wedome started its first store in Fuchengmen Street-one of the most ancient streets in Beijing in 1996. Now with more than 400 stores, 300 of them in the capital, the company is poised for a major expansion. Currently, Shanghai looms as the shining city on a hill with 80 outlets. With the decorative mode of transparent show window firstly adopted in the city; customers could see the whole process in manufacturing products. Late 2018 Wedome introduced unmanned stores with AI technology applied. The company announced significant increase of cusotmers in the yonger age group after this new format was launched. Besides the traditional model of bakery stores, Wedome has also successfully leveraged ecommerce and O2O channels to target consumers that prefer to make purchase digitally. Wedome always selects and uses the worldwide quality raw materials for its products manufacturing.
