SOFT DATA
Bailian Group is a large-scale state-owned commercial and trade circulation industry group merged and reorganised by the former Shanghai First Department Store Group, Hualian Group, Friendship Group and Material Group. It was established in April 2003. The registered capital is 1 billion yuan and the total assets are 80 billion yuan.The main business covers department stores, shopping malls, outlets, supermarkets, convenience stores and specialty retail stores.
The Group basically covers all the business formats of living materials and production materials, directly and indirectly holding five listed companies such as Bailian , Wumao, Friendship , First Medicine and Lianhua Supermarket. The business outlets are centered in Shanghai and radiate nationwide. There are 7,000 factories in 25 provinces, autonomous regions and municipalities directly under the Central Government, employing 250,000 people. Lianhua, the most famous supermarket brand of Bailian Group and contributes 60% of annual revenue, ranked 6th among China's top 100 FMCG retailers.
Bailian and Alibaba announced their strategic cooperation in February 2017 jointly creating what they described as a “New Retail, new consumption, new future” concept. They pledged to work together to use big data and internet technologies in areas including efficient supply chain integration, customer membership systems, seamless payment interconnections, and logistics synergy.
