SOFT DATA
Baoyan No. 1 has been seen a leading seafood chain restaurant tartgeting to mid-high end market. It carries imported seafood such as NZ live lobster to meet consumer demand on high class feast such as business or wedding banquets. The unique business model adopted by Baoyan Seafood Supermarket, which is combining live seafood supermarket with a few Baoyan restaurants in various cuisine style in the same building, makes Baoyan one of the most popular seafood restaurants in Shanghai. Picking up live seafoods, then paying certain amount of cooking fee, consumers can taste super fresh live seafood in the affiliated Baoyan restaurants. Both Baoyan No.1 and Baoyan Seafood Market carry wide range of seafood products, from domestic produce to imported premium seafood, such as NZ Rock lobster, Russia king crab and Australia abalone, etc. Competitive pricing , well managed fish tanks and live seafood stocks in the stores make Baoyan seen as a competitor of live seafood by Freshippo (Hema).
