BACKGROUND:Fisher & Paykel host premium events to showcase their luxury appliances and build relationships with important trade accounts such as property developers, local government representatives, designers and architects.
They approached us to help bring their brand to life in these events by showcasing premium New Zealand food & beverage and staying true to the attention to detail and human-cantered design that is at the core of the Fisher & Paykel brand.
APPROACH:We built on brand standards developed by NZ HQ and maintained a ‘less is more’ design approach, focusing on locating high end, stylish venues and serving outstanding New Zealand product prepared by talented local chefs, such as freshly shucked Moana oysters or Kāpiti ice-cream.
We also brought Fisher & Paykel’s ‘Social Kitchen’ to life, featuring interactive desserts such as shaved ice with golden kiwifruit syrup, manuka toasted marshmallows and biscuits dipped in melted Whittaker’s chocolate.
RESULTS:Delighted attendees, reinforcement of Fisher & Paykel’s luxury brand position, deepened relationships and realization of F&P’s brand philosophy.
