SOFT DATA
Established in 2012, Benlai is specialized in fresh produces e-commerce business targeting to mid-high end market. Benlai app covers 550 cities in China with total user number 360 million under support of 3600 staffs spreading in over 20 offices. Benlai has established cold chain home delivery logistic with coverage of 109 cities in 9 provinces. Benlai has full product category list of dairy, fruit and vegetables, seafood, meat, processed food and beverage, etc. Benlai has been proactively working with New Zealand customers such as Zespri and leading exporters of apple and dairy,etc. Sister company Benlai Fresh Plus O2O was established in 2017, which is run as franchised O2O models covering 6 cities over the country.
Benlai has also developed an O2O business called Benlai Xian (fresh) since July 2017. Benlai now owns over 300 stores that allow customers living close to these outletes to order products via a mini program on WeChat for delivery.
ANALYSIS & PURCHASING INSIGHT
All of the products in the offline store are also available on their online platform, Benlai.com has a good range of NZ products and would be a good place to start before approaching the experiential store
