SOFT DATA
Established in 2002. Big Pizza is Italy style self-service pizza chain restaurants. Over 50 cities and 200+ restaurants. Under Big Pizza group have three brands: Big Pizza, Memo Memo coffee, Happy box lunchbox.
Big Pizza target consumer are students and family. fresh salad and pizza. self-service format. Civilian price.
Memo coffee is coffee image of Momo Coffee is cat. target College Students and casual business meetings with simple western meal, they promo their new menu every quarter. currently only open in Beijing for 8 stores.
