SOFT DATA
Ole & blt are two high-end retail chains owned by China Resources Vanguard but operated seperately and both target high-end consumers in first and second tier cities. As of March 2020, there are 53 Ole stores and 29 blt stores located in 26 first-tier and second-tier cities in China. Ole & blt stores are often located inside high-end shopping malls. An average Ole store has over 20,000 SKUs, with a store area of 3,000 - 5,000 square meters. 60% - 70% of the products at Ole are imported from overseas. An average blt store has over 10,000 SKUs, with a store area of 2,000 - 4,000 square meters. 40% - 60% of the products at blt are imported from overseas. Both Ole and blt have the same procurement team, which sources products from distributors in China and does not directly source products from overseas
