SOFT DATA
Choice Xixuan is a cross-border e-commerce experience store under Alibaba and Yintai Group. It is positioned as a boutique supermarket, which mainly covered imported food, beauty, mother and baby and daily necessities, with a total of more than 18,000 SKUs. It supplys a wide variety of of import beauty products and high-end children's toys series, significantly differentiated itself with other department stores and specialty stores. 70% of SKUs from Choice Xixuan are duty-paid imported goods, and consumers can place orders pick-up in store. 30% of the SKUs are overseas cross-border imported goods that only present samples in store, and consumers can purchase and receive goods delivered to home address by scanning the QR code in store.
