SOFT DATA
One of the most popular international food brands in China, Element Fresh places huge emphasis on safety and quality, recently winning the “China Food Health 7 Star Award” for their rigorous food-chain control. They have put huge investment into a centralised kitchen and distribution centre in order to control food across outlets and guarantee 100% product traceability. Focuses on healthy, nutritious all-day dining and has a good range of creative salads, fresh juices & smoothies with Western and Asian influences.
The smoothies are big sellers and a good opportunity for NZ fruit and dairy, They claim to visit all suppliers and warehouses in person, as well as inspecting the logistics chain, the founder himself approves every one of the 700 ingredients used. Menus are based on seasonal ingredients, trends and instinct and change seasonally after 8 rounds of taste testing. every quarter will promo new menu.
