SOFT DATA
G super was founded by Greenland Group, a real estate group. At present, G-Super has opened a number of stores in Shanghai, Nanjing, Suzhou, Changzhou, Hangzhou, Jinan and other provinces and cities. In contrast to traditional retail enterprises, the “big consumption” strategy of green space will be connected within the whole industry chain to stablish a global commodity import network. Relying on Greenland Group’s strong global resource allocation, G super purchases more than 15,000 rich highquality low-cost goods from the world.
Through the combination of multiple modes of "self-production (taking over overseas food & daily necessities enterprises) + direct procurement (the United States, Australia, Britain, South Korea and other overseas goods procurement centers) + direct sales (online and offline channels)", it has established global commodity import network and resources to build the integrated industry chain, so as to ensure that the goods are fresh and provided at fair price.
In addition to overseas direct sales platform G super also has cross-border eicommerce business, foreign products will be imported into the domestic bonded warehouse. With such a strong direct sales platform G-Super has a price advantage which of many goods are lower than the same type of supermarket and even cheaper than electricity providers.
G-super launched "Eat and drink institute" in 2018, a store occupies a total area of 2,100 sqm, with half of the area rented to 3rd party food and beverage brands. To differentiate from Hema and Super Species, the store does not sell fresh vegetables and seafood. Instead it cat as an incubator for new F&B brands.
