SOFT DATA
Officially launched in 2016, Freshippo (Hema) is a new retail platform of Alibaba Group, which is driven by data and technology. Freshippo is seen as the leading O2O and mordern retailer in China and targeting to mid-above consumer groups in cities. It provides
consumers with an intelligent shopping experience
by delivering food, mainly fresh seafood, fruits and
vegetables, within 30 minutes, blazing a trail in
serving Freshippo everyday fresh food without
selling the “leftovers”. This enables Freshhipo to carry live fresh products such as preium New Zealand Rock lobster and chilled king salmon to be delivered to consumers' table with quality. It is geared towards a community-based one-stop new retail experience center
that allows people to enjoy a “better life” with technology. The advanced business model enpowers Freshippo performed outstandingly with a high revenue growth during the outbreak of Covid-19 in China.
