Hilton Hotels and Resorts / 希尔顿

HARD DATA

NUMBERS

TOTAL OUTLETS225
HILTON56
Hampton by Hilton100
WALDORF ASTORIA3
DOUBLE TREE38
CONRAD9
HILTON GARDEN INN19

COMPANY DETAILS

ORIGINUSA
FOUNDED1928
LISTEDListed (NYSE)
WEBSITEwww.hiltonworldwide.com
REGIONAL HQSingapore
CHINA HQShanghai
FOUNDERConrad Hilton
CEOChristopher Nassetta

SOFT DATA

Hilton have named China as the second biggest focus market after the U.S. Since 2013, the group has been expanding their China focus to include the more affordable Hilton Garden Inn and Hampton brands through licensing with a local partner . By Sep 2019, It is reported that more than 400 project agreements have signed and 100 Hampton hotels has opened. The Hilton in China has a very high level of F&B standards and uses high quality ingredients.

ANALYSIS & PURCHASING INSIGHTS

  • Hilton China head office is based in the Bund Centre, Shanghai. Their purchasing team is based in this building and tend to use the Waldorf Astoria as a testing kitchen seeing as the buildings are located very close. New Zealand exporters can potentially trial their products at WA and invite head office purchasing managers to visit
  • The Hilton in China has a very high level of F&B standards and uses high quality ingredients. The group is looking at some group purchasing deals with water, juice, wines, soft drinks etc. to get better margins.
  • They are focused on local cuisine, and are currently reviewing breakfast buffets for the best breakfast in China as they expand into the middle class.
  • They are always looking at portion control and of course waste minimization on buffets.
  • Depending on the hotel brand, the group do make purchasing decisions based around consumer experience and along brand guidelines

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