SOFT DATA
Founded in 1992, Holiland has developed itself to one of China's leading bakery chains with over 1000 stores located across 70 cities in China with 3 modern factories and over 10,000 employees. Holiland offers customers cakes, breads, mooncakes being their core products and over time it has successully capitalised on other market trends to introduce products such like cholocates, cookies, flaky pastries indiviually wrapped to sell in gift packs. As well as the retail section, Holiland also operates a bakery cafe under the brand "Black Swan" to target the premium market however it hasn't proven it's success as 8 outlets have been closed and 6 still in operation in the 4 cities of Beijing, Tianjin, Shenyang and Chengdu.
