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Japanese inspired bread and cake bakery chain Ichi Bakery run super organised and immaculately presented stores with a Japanese level of attention to detail. Their 200-strong range of bakery products is a mix of Chinese, Western and Japanese style products, with macarons at one end and mooncakes at the other all packaged to a gift standard.
Ichido has over 100 stores of which 80% are in Shanghai. It has manufacturing factory of over 20,000 sqm and employee over 1000. Priding themselves on the quality of ingredients, Ichido follow a rigorous selection process when sourcing their raw ingredients, claiming to use expensive high quality ingredients like organic strawberries and cream imported from France. Their products are popular for their non-greasy taste and moderate sweetness. Everything about Ichido stores is immaculate; from the hair-net wearing, neatly dressed staff to the perfectly stacked shelves and the sculpted pastries and breads on top of them. They recently rebranded to 'Ichi Bakery' with new blue logo, image and website. Their extensive store on TMall is the best place and most popular place to buy online.
