SOFT DATA
Kungfu is a fast food restaurant chain in China, serving rice bowls with meats like beef and pork. The name translates to ‘real kung fu’ and uses a cartoon image of a Bruce Lee look-alike as their logo. Kung Fu serves slightly healthier alternatives than other fast food chains, with predominantly steamed Cantonese-style dishes made of fresh ingredients and simple seasoning, their slogan is “Kung Fu - the steaming nutrition experts.”
ANALYSIS AND PURCHASING INSIGHTS
1. To ensure consistency across outlets, Kungfu invested in automatic steaming machines, so that all dishes could be prepared and vacuum-packed at central factories and simply reheated at individual branches, meaning they don’t even require trained chefs.
2. Many stores are open 24 hours.
