SOFT DATA
Carrefour China launched its first Carrefour Le Marché smart store in Shanghai in 2018 and the second one in Shenzhen in 2019. Carrefour Le Marché is a supermarket focusing on imported goods and private labels, restaurants and fresh food. It is Carrefour’s first global initiative in smart retail. Supported by Tencent, Carrefour Le Marché adopts various “black technologies” instore, including “Scan and Go” service, facial recognition payment system, self-checkout counters and electronic tags. According to Carrefour, Tencent also helps manage its 30 million members in China. For instance, it pushes personalized advertisements to individual Carrefour members and attracts them to visit the store and make purchases.
Carrefour Le Marche can bette suit the needs of the increasingly sophisticated consumers who demand for high-quality and unique products. In addition, Carrefour's global procurement capability enable the company to offer a wide range of unique overseas products to Chinese customers.
