SOFT DATA
Le super is an upscale supermarket owned by Renrenle Commercial Group, focusing on premium fresh fruits and vegetables, high-quality meats, imported healthy foods and stylish lifestyle products. It contains hundres of products including milk powder, skincare products, daily necessities, fresh produce from direct supply abroad, with 30-50% of imported products from Southeaste Asia, Australia, Europe and America.
Le super mainly opened in shopping centers, targeting busy modern urban white collar consumer group. Le super often organizes hobby group activities such as wine tasting and flower arranging, which build a place for urban white-collar pop culture and life experience, strengthening the adhision of member.
