SOFT DATA
Founded in Oct 2017, started the first Luckin coffee in Beijing, the coffee chains grow dramatically in the last three years supported by rounds of angel investment. Now the total number of outlets reachs 4507 by end of Dec,2019. Majority of the coffee shops are located in the office bulding, CBD areas and shopping mall, targeting the younger generations by providing the decent cooffee with decent prices, almost half price to Starbucks with the coupons. Listed on May.17th 2019 in US Nasdaq, Lukin becomes more international and rapidly expand their business beyond coffee, including juices, nut, light foods, self-vending machine, still looking for more new retail business models in China market, even though is the biggest coffee chain in China!
In Mar 2019, Luckin said an internal investigation had shown that its chief operating officer and other employees fabricated sales of CNY2.2 billion transactions from second quater of 2019 to the fourth. Shares of Lucking Coffee dived as much as 81%. However, Lucking Coffee said it will maintain normal operations at its stores and trundling forward with social media campaigns and shows of support from locals.
ANALYSIS AND PURCHASING INSIGHTS
Luckin Coffee is the pioneer of a technology-driven new retail model to provide coffee and other products of high quality, high affordability, and high convenience to our customers.
Technology is at the core of the business. The technology covers every aspect of their business, from customer engagement and storefront operations to supply chain management.
