SOFT DATA
Nayuki is a famous tea brand in China. It was founded in 2015 and is headquartered in Shenzhen, Guangdong Province. It is subordinate to Shenzhen Pindao Catering Management Co., Ltd. Innovate and create the form of "tea + European bread". Take 20-35-year-old young women as the main customers.
Nayuki insists on providing consumers with a good life experience of "a good cup of tea paring with a piece of European bread", hoping to become a leading promoter of Chinese tea to the world.
In December 2017, Nayuki began to go out of Guangdong and expand nationwide, officially launching the "national expansion plan". By February 2020, Nayuki has been distributed in more than 50 cities across the country, with 349 stores in total. All stores are direct sales, and do not do any form of franchise.
In March 2018, Nayuki completed A + round of investment, with a valuation of 6 billion yuan, becoming the first unicorn in the tea based beverage industry in the public information
