SOFT DATA
Pagoda is the largest fruit retail chain in China, with more than 4,500 fruit stores located in over 80 cities in China (as of March 2020). Consumers who are located within 1 km radius of a Pagoda store can place orders via Pagoda APP and orders can be delivered to consumers within 30 - 59 minutes. Pagoda also has a flagship store on Tmall.
Pagoda's specialisation enables it to achieve 8-10x scale versus traditional sellers like Carrefour, so they could offering better prices, wider variety, and stronger partnership with overseas suppliers.
ANALYSIS AND PURCHASING INSIGHTS
Pagoda has 56 million members.
Annual sales of Pagoda is around RMB 10 billion, 25% of which is from online and 75% is from offline.
Pagoda has two procurement teams. One team is responsible for direct sourcing from overseas, while the other team is responsible for sourcing from wholesalers / distributors in China.
