Paris Baguette / 巴黎贝甜

EXAMPLE PRODUCTS

HARD DATA

NUMBERS

CHINA OUTLETS300+

COMPANY STATISTICS

ORIGINKorea
FOUNDED1988 (2004 in China)
LISTEDPrivate
WEBSITEwww.pbchina.cn
REGIONAL HQSeoul
CHINA HQShanghai
FOUNDERHuh Young-In
CEO (CHINA)Cho Sang Ho

SOFT DATA

Paris Baguette is the top baking brand of Korea’s oldest food company, SPC Group, South Korea. The company currently has about 3700 stores throughout the world including China (The three municipality cities of Shanghai, Beijing and Tianjin plus Chengdu City) and multiple stores in the provinces of Jiangsu, Zhejiang and Hebei. Paris Baguette is mainly engaged in making authentic French bread, fresh sandwiches, delicious cake, and pure coffee. There are more than 300 stores in China predominately focused on tier-1 cites and selected tier-2 cities. In 2019, SPC, the parent compnay of Paris Baguette invested in Tianjin to build a modern factory manufacturing pastry and bread with daily capacity of over 1.5 million pieces of over 400 different varieties.

ANALYSIS AND PURCHASING INSIGHTS

  • Freshness: Products are made on the spot and must be sold the same day. Distribution happens twice a day.
  • Item: Paris Baguette are open to trying new products as they are constantly changing their offering.

COMMENTS

Leave a Reply

Your email address will not be published. Required fields are marked *

TRIBAL BRANDS ASIA LTD
info@tribalbrandsasia.com
1375 Huaihai Lu, Xuhui, Shanghai
淮海路1375,徐汇,上海

© 2020 tribalbrandsasia.com. All rights reserved.