Simply Thai / 天泰

EXAMPLE PRODUCTS

HARD DATA

NUMBERS

CHINA OUTLETS14

COMPANY STATISTICS

AVG SPEND PER HEADRMB 170
ORIGINChina
FOUNDED1999
LISTEDPrivate
WEBSITEwww.simplythai.com.cn
REGIONAL HQShanghai
CHINA HQShanghai
FOUNDER
Richard Lim and Choon Quek CEO (CHINA)Richard Lim and Choon Quek

SOFT DATA

In January 1999 Simply Thai opened the first authentic Thai restaurant in an old house in Shanghai Xuhui district. Since then, being a solid middle-end choice for Thai food, it has spread and become a favourite among those seeking their Thai favourites and it also has a Chinese twist to the menu. They ensure a Thai chef is in each kitchen and the raw ingredients are imported from Thailand so the taste is authentic. Over the past few years, Simply Thai has been repeatedly awarded as having the best Thailand cuisine by local media. They are popular with expatriates in Shanghai who are usually repeat diners as the quality of the food is good and quite authentic, prepared by Thai chefs, and the prices are reasonable.

Simply the group also own Pin Chuan and Simply life which are both Sichuan Restarants. Also the Party People Catering company.

ANALYSIS AND PURCHASING INSIGHTS

  • They are price-focused.

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