Sun Art Retail Group LTD / 高鑫零售有限公司

MAIN BRANDS IN CHINA

HARD DATA

NUMBERS

TOTAL OUTLETS486
RT MART414
AUCHAN72

COMPANY DETAILS

RETAIL SALES REVENUECNY 91 billion
ORIGINTaipei
FOUNDED1996
LISTEDJV/Public HK:6808
WEBSITEwww.sunartretail.com
REGIONAL HQTaipei
CHINA HQShanghai
FOUNDERN/A
CEO Huang Ming-Tuan (Peter Huang)

SOFT DATA

Sun Art Retail is a leading retail with hypermarket and fast growing e-commerce business in China. Sun Art Retail operates its hypermarket business under two recognized banners - "Auchan" and "RT-Mart". As of 31 December, Sun Art Retail had a total of 486 outlets in China with a total gross floor area of approximately 13 million square meters, covering 232 cities across 29 provinces, autonomous regions and municipalties.

Sun Art Retail positioned their mindset by creating a hypermarket with New Retail concept that delivers professional, fashionable and value for money, hence to become experts in the field of fresh and foods. The online business of Sun Art Retail was growing fast with their own mobile applications ("RT-Mart Fresh" and "Auchan Daojia"). The current number of online B2C users has exceeded 33 million with active user exceeded 10 million.

In Sep 2019, Sun Art Retail partnered strengthened the partnership with Alibaba by launched a store-to-door business "TaoXianDa" that make half-day delivery of food and daily necessity products to consumers living beyond the catchment area of Sun Art's stores. The Service marries Sun Art's store-based inventories with Alibaba's logistic infrastructure powered by Cainiao Networks to better serve consumers that live within a 3-to-20 kilometer delivery radius of Sun Art's stores.

ANALYSIS & PURCHASING INSIGHTS

  • The group have been adding higher-margin items, reducing local brands in favour of higher-end products in order to maintain their lead over rivals Wal-Mart and Carrefour.
  • They have also been adding more and more own-label products (OEM) to boost profit margins.
  • Sun Art Retail acquired controlling stakes in online grocery store www.fieldschina.com(甫田網) in 2015.
  • Alibaba Group Holding Limited, Auchan Retail S.A. and Ruentex Group announced a strategic alliance in November 2017. Alibaba Group obtained an aggregate direct and indirect stake of 36.168% in Sun Art Retail

COMMENTS

Leave a Reply

Your email address will not be published. Required fields are marked *

TRIBAL BRANDS ASIA LTD
info@tribalbrandsasia.com
1375 Huaihai Lu, Xuhui, Shanghai
淮海路1375,徐汇,上海

© 2020 tribalbrandsasia.com. All rights reserved.