Wagas Group / 沃歌斯

BRANDS

HARD DATA

NUMBERS

CHINA OUTLETS155 WAGAS115 BAKER AND SPICE34 MR WILLIS1 HENKES1 LA STRADA1 MY THAI1 BANG1 RAKU1 APOLLO1

COMPANY STATISTICS

AVERAGE SPEND PER HEADRMB 85-300
ORIGINCHINA
FOUNDED2010
LISTEDPrivate
WEBSITEwww.wagas.com.cn
REGIONAL HQShanghai
CHINA HQShanghai
FOUNDERJohn Christensen, Jackie Yun
CEO (CHINA)John Christensen, Jackie Yun

SOFT DATA

WAGAS: Shanghai-famous and known by every expat, wagas can be found scattered around prime locations. Sandwiches and juices, fresh ingredients and relaxed cafe atmosphere.

BAKER AND SPICE: Stylish and popular wagas-owned bakery, offers range of pastries but also wines and full menu.

Mr Wills: brings simply cooked, modern Australian flavors to the tables at Henkes in sharable portions with a rustic Italian influence. Craig Willis himself was once head chef at Bennelong, a fine-dining restaurant in the Sydney Opera House, before moving to China eight years ago to work at M on the Bund, a Shanghai institution and still one of the city’s best restaurants. Mr. Willis: An inviting kitchen-dining room offers straightforward homey mains and starters, served family style and featuring seasonal ingredients.

LA STRADA: Another concept from the rapidly diversifying Wagas group, La Strada is a simple, stylish pizzeria with thirteen thin-crust pizza varieties on the menu.

RAKU: Sushi Raku is the latest vehicle of Michelle Zhou, the wife of Wagas co-founder John Christensen and owner of nearby Amokka and even nearer-by Mi Thai (with which this place shares an address and a bar). traditional Japanese cuisine.

MI THAI: Mi Thai completes the family of hip yet relaxed eateries at 195 Anfu Lu. Situated in the heart of the Former French Concession it offers a menu of traditional Thai flavours with a modern twist.

BANG by Mr Willis ( IAPM ): is a cafe and the other is a sit-down casual Italian eatery whose menu consists of antipasti, bruschetta, pasta, pizza, and meat.

APOLLO: A casual but very arts-and-crafty "Latin-inspired" sharing plates restaurant delivered with chill Nordic vibes. the man behind it is Mr. Wills.

ANALYSIS AND PURCHASING INSIGHTS

  • Wagas purchasing is totally separate to Willis group purchasing, both in key buyers as well as philosophy
  • They have a centralised kitchen

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