WOW Prime / 王品/西提

SAMPLE PRODUCTS

HARD DATA

NUMBERS

CHINA OUTLETS75 WANGPIN48 TASTY24 HUA YIN3

COMPANY STATISTICS

AVG SPEND PER HEADRMB 68-250
ORIGINTaiwan
FOUNDED1993
LISTEDPrivate
WEBSITEwww.wangsteak.com
REGIONAL HQTaiwan>br> CHINA HQTaiwan
FOUNDERDai Sheng Yi
CEO (CHINA)Chen Zheng Hui

SOFT DATA

Its founding in 1993, Wang Steak has become Taiwan’s best-known high-end steakhouse chain. Only 6 parts of a cow can be used for Wang Steak. named in honor of Taiwan’s legendary plastics magnate Wang Yung-ching. Persistent in our strict definition of gourmet dining.

Wang Steak: is very particular about taste, and values the customer’s overall dining experience. Tasty: was established in 2001 Taibei and in 2004 in Shanghai for first one. Western-style simple meals mainly attract business dinning crowds with pasta and salads being offered throughout day.

YakiYan: JV with Panda restaurant group with signed a brand licensing. This brand focus on US market. Shi Er Guo hot pot: was established in 2012. Mainly engaged in two types of hot pots. Stone pot and shabu-shabu.

ANALYSIS AND PURCHASING INSIGHTS

  • Franchise model, standardized process. Group controlled procurement.

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