SOFT DATA
Yi Dian Dian is one of the three most powerful bubble tea brands in China, coming directly from Taiwan. It entered Shanghai in 2010. It is considered a classic brand, serving traditional bubble tea milk. Yi Dian Dian has more than 1600 stores in China and is now conquering Europe and other Asian countries such as Japan. Yi Dian Dian keeps their prices lower than most bubble tea stores, and it target mostly teenagers.
