BACKGROUND:Copefrut is one of the leading players in Chile’s booming cherry exports to China. They engaged us to come up with a creative campaign to engage key fruit shop players and differentiate Copefrut from other Chilean cherry brands in China.
APPROACH: We highlighted the newly developed Copefrut branding, playing on the shape of the logo that looked like a ping pong bat, and setting up brightly coloured ping pong tables in front of our target stores, to engage store owners and customers.
RESULTS:The game was a hit, generating buzz with store managers and passers by while allowing our team to spend time in store to build on the ground insights into these key accounts.
