KEY PARTNERS :Te Puia, New Zealand Consulate Shanghai, New Zealand Tourism, NZTE
CHANNEL :Art Gallery
SCOPE: Event & Project Management
BACKGROUND :Tuku Iho | Living Legacy is an exhibition developed and led by the New Zealand Māori Arts and Crafts Institute (NZMACI), based at Te Puia in Rotorua. The exhibition enables connection between Māori culture and people, with host nations and cultures and comprises a range of some 80 – 100 Māori artworks, presenting traditional art forms in a multifaceted way, with onsite wood, stone, bone and jade carving, as well as tā moko (traditional Māori tattoo). In 2019 we intentionally timed New Zealand Week with the launch of the Tuku Iho in Shanghai, and the China-New Zealand Year of Tourism.
APPROACH:We wanted to showcase the very best of New Zealand food, culture and tourism in one event. The event took place at the prestigious Power Station of Art where the exhibition was hosted. We brought in an incredible range of New Zealand Kaimoana including crayfish by Port Nicholson, Moana oysters, Scampi, and Cloudy Bay clams presented in a generous ice display served up by our team of Chefco chefs. The program included addresses by Clare Fearnley, NZ Ambassador to China and representatives from Tourism New Zealand, Air New Zealand and Te Puia.
RESULTS:We had an incredible turnout of government officials, New Zealand exporters, local media and partners and channel partners and gained extensive media coverage across major channels.
